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Welcome to our new website

A bright start to lifelong health

Power up with a flu shot

We're Pediatric Associates! Providing kids healthcare in Winter Haven

For more than 70 years, parents have been choosing us for their children’s healthcare. We support kids’ futures using evidence-based practices and the latest technologies to provide the highest quality of care.

  • Monday: 8AM–5PM
  • Tuesday: 8AM–5PM
  • Wednesday: 8AM–5PM
  • Thursday: 8AM–5PM
  • Friday: 8AM–5PM
  • Saturday: 8AM–12PM
  • Sunday: Closed

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Visit our pediatric office

Pediatric Associates offers a warm, kid-friendly environment designed to ease anxiety and make every visit comfortable for both children and parents.

Behavioral health

About 3 times more boys than girls are diagnosed with ADHD. See how our pediatrician can determine a treatment plan to help your child lead a happy and healthy life.

Virtual visits

Not every health concern needs a trip to the doctor’s office. With the KidzDocNow app, your child can see a pediatrician with a video appointment right from the comfort of home.

After hours & weekend visits

We’re here for the sniffles, fevers, and “uh-oh” moments—even on evenings and weekends.

A message from our Chief Medical Officer

At Pediatric Associates, we’re passionate about keeping Winter Haven’s kids healthy and happy. Guided by our core values—Care, Accessibility, Reliability, and Excellence—we’re proud to support families like yours with trusted, innovative pediatric care. Whether you’re new or a long-time patient, thank you for trusting us. We look forward to being part of your health journey.

C. Rocky Slonaker, M.D., CHCO, FAAP

Fight the flu and other illnesses this fall

Fight the flu and other illnesses this fall

Flu season is here—protect your little ones by bringing them in for their flu shot! Our pediatric team can make the process quick, easy, and comfortable, helping keep your family healthy all season long.

Hear from our families

son muy profesionales.

(Translated by Google) Everything was great, they are very professional. (Original) Todo estubo muy bien son muy profesionales.

valeria s.

Mrs Nora Smith is the best Dr.

We think Mrs Nora Smith is the best Dr .My Children have ever had ...thanks for her caring

Vera D.

muy buen lugar realmente atendieron súper rápido.

(Translated by Google) Very good place, they really attended super fast. I am grateful for the service from all the staff, including reception, nurses, and doctors. (Original) Muy buen lugar realmente atendieron súper rápido estoy agradecido por el servicio de todo el personal incluyendo recepción y enfermeros y doctores

Raul Anzueto P.

Dr Fatima and the stuff was amazing.

Dr Fatima and the stuff was amazing Thank you all.and happy holiday

samsul m.

one of the best, compassionate and understanding doctors.

Dr. Alves, is one of the best, compassionate and understanding doctors there. He cares for my child.

Jo M.

Dr. Alves is always very attentive.

Dr. Alves is always very attentive and take good care of my toddler.

Carmen V.

my daughter's doctor is loving, patient and considerate.

Staff is great and my daughter's doctor is loving, patient and considerate

Ruth A.

Dr. Smith was very professional and approachable.

(Translated by Google) My son was treated with great dignity, and I am very grateful for the kind treatment in reception. Dr. Smith was very professional and approachable. The service was prompt, and I was very pleased with the empathetic care we received. (Original) Mi hijo fue tratado con mucha dignidad y estoy muy agradecida del trato amable en el recibidor. La Dra. Smith muy profesional y abordable. La atención fue rápida y quede muy complacida con el trato empático que recibimos.

Victoria G.

I absolutely love this office and all the people in it!

Since I have moved back to central florida, my kids have only came here for visits. I will say I absolutely love this office and all the people in it! Any worries I have, they have helped and are always there to advise and inform me. Keep Up The Good Work Winter Haven Office!

Legend M.

It was fast and efficient.

It was fast and efficient. Dr. Fatima was awesome. We recently moved to the area from Miami and now have a new obsession with another location. Thanks for always caring and being ready to provide top notch care/service!

Rose Michelle S.

LOVE THE OFFICE TEAM.

LOVE THE OFFICE TEAM & how passionate they are!

mrspeachesthick

Very pleased with service.

Very pleased with service

Kathy H.

Excellent service.

(Translated by Google) Excellent service, and all the staff were super friendly. (Original) Muy buen trato , y súper agradable todo el personal .

breydys Perez O.

very attentive.

(Translated by Google) Dr. Alves is always very attentive and explains every detail to answer your questions. (Original) El doctor Alves siempre es muy atento y te explica cada detalle tus dudas.

Antonella B.

Very good!!!!

(Translated by Google) Very good!!!! (Original) Muy buenos!!!!

Alexis F.

Very professional staff!!!

Very professional staff!!!

Ivet Carolina R.

Doctors are always attentive and listen to the children and parents concerns.

Doctors are always attentive and listen to the children and parents concerns.

Karelyn R.

tratan con mucho amor a mi bebé tanto la enfermera como la doctora.

(Translated by Google) Both the nurse and the doctor treat my baby with great love. (Original) Tratan con mucho amor a mi bebé tanto la enfermera como la doctora

Arbelis O.

Fast and great service.

Fast and great service

Shameka B.

the facility was very clean.

My first time bringing my daughter here and this is where she’ll stay , the facility was very clean , staff were amazing and very helpful & so was doctor Jorge Alves , he was very attentive. If you’re looking for a pediatric office this is the one .

Tabatha R.

We accept most major insurances

Whether you have Medicaid, a Commercial & Employer Group Plan, or an Individual & Family Marketplace Plan, you’re covered and cared for.

Keeping kids healthy in Winter Haven

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Ready when you are